The Packer's Midwest Produce Conference & Expo

The produce industry's No. 1 source for breaking news, new product information and industry trends, The Packer now brings that depth of expertise to a new trade event, The Midwest Produce Conference and Expo. Set for August 13-15, 2012, Midwest Produce will bring together leading produce industry buyers and sellers in a professional setting in downtown Chicago. By merging a focused conference program, networking events and retail tour with an expo of leading suppliers, Midwest Produce fills a niche in the region for produce growers, shippers, regional retailers and wholesalers.

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Why Attend?
The produce industry has demonstrated a significant interest in engaging buyers and sellers at regional events. These events have become popular because of the limited investment of time and money required for participation, the depth of conversation created in a more intimate atmosphere, and the regional focus.

Who Should Attend?
Midwest Produce is designed for retail executives, produce executives and managers, foodservice managers, produce distributors and wholesalers, specialty food retailers, and buyers of produce from any industry.

Who Should Exhibit?
Companies participating in Midwest Produce will include growers, suppliers, wholesalers, and distributors of fruits, vegetables, nuts, and floral. Also included will be packaging and labeling supplies and equipment, produce handling and storage equipment, displays and shelving, shipping and logistics organizations.

Schedule

Receptions
Midwest Produce will host two evening receptions to give conference participants an opportunity to network with their peers. These receptions will also feature special menus created for Midwest Produce. On Monday night, following the Opening General Session, the reception will play host to local culinary arts students who will compete for the best menu items selected from produce exhibits by event suppliers. On Tuesday night, the exhibits reception will feature local chefs showcasing their top prepared meals using produce highlighted at the event.

Networking Opportunities
All events during the show will be presented in a professional, yet casual, manner to allow for maximum networking. Attendees will share similar competitive environments and the every-day challenges present in all facets of the industry. Exhibitor participation will be to support, not overshadow, retailer interaction.

Tours
Chicago is home to many exciting venues including the Chicago International Produce Market, world-class restaurants, national retail chains and niche stores. These will be made available to show attendees in private "backstage" tours on Wednesday. A variety of options will be offered at a small fee to cover transportation expenses.

Golf
A day on the links is the perfect way to relax after a professional conference. Midwest Produce will arrange a special golf outing in the Chicagoland area on Wednesday following the conference.

 

Midwest Produce Steering Committee members include:

• Bryan Tate
  Associated Wholesale Grocers, Kansas City, Kan.
• Jason Sheridan
  Hy-Vee, West Des Moines, Iowa
• Jim Richter
  Wilcox Fresh, Rexburg, Idaho
• Becky Wilson
  Tom Lange Inc., Springfield, Ill.
• Lisa Strube
  Strube Produce, Chicago
• Drew Schwartzhoff
  CH Robinson, Minneapolis
• Don Goodwin
  Golden Sun Marketing, Minnetrista, Minn.
• Armand Lobato
  Idaho Potato Commission, Eagle